Grabbing Attention Grabbing Attention Government Innovation  Saskatchewan Government of Saskatchewan   The patch being worn by the Saskatchewan Roughriders this season

A new partnership is helping to throw some light on a website that’s been hiding in the shadows for a while., a government-run website launched in 2010 to promote investment and employment opportunities in Saskatchewan, is teaming up with the CFL’s Saskatchewan Roughriders and PGA TOUR golfer and Weyburn native Graham DeLaet.

“ is a great opportunity to help educate people across Canada on the opportunities that we have in Saskatchewan, and that Saskatchewan is a great place to live, work and play,” said Joanne Johnson, Executive Director of Marketing and Communications for the Saskatchewan Minsitry of the Economy. “It’s great to know that the successful Saskatchewan sports personalities are helping us spread the good news.”

The Riders have added a patch to their jerseys starting with the Labour Day Classic on September 1, and Johnson is hoping that exposure will help increase traffic to the site.

“The Roughriders have a fan base across the country, and we know that the Riders get a bigger viewership than most of the other teams, so we know that it’s going to reach many more households and viewers than what would normally be available to us,” she added. “It’s a great opportunity, and it helps us to promote the province well.”

DeLaet started wearing the logo on his clothing at the midway point of the PGA TOUR season. He sits 34th in the FedExCup playoff standings with two tournaments to play, and has seven top-10 finishes on tour this year, including a tie for second place at the Barclays Championship in late-August, and a third-place in the Deutsche Bank Championship the following weekend.

via Local News

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