Roughriders 3rd Most Recognizable Sports Brand in Canada

Written by Jay Jennings on Friday, 15 August 2014

Roughriders 3rd Most Recognizable Sports Brand in Canada Business  Saskatchewan Roughriders Saskatchewan   Gainer entertains the crowd at a Rider game (Photo: Saskatchewan Roughriders)

The Saskatchewan Roughriders are a well known Canadian sports team, but they may be more recognizable than you think. According to a recent survey put on by Insightrix Research in Saskatoon, the Riders are the third most recognized sports brand in Canada, falling behind the Montreal Canadiens and the Toronto Maple Leafs.

“We knew they were very strong but we weren’t sure how strong they were,” said Mario Caceres, Senior Research Executive at Insightrix Research. “This is perception of the brand so we were expecting the Riders to be in the top five but they came in very strong at number three and actually very close to the Maple Leafs.”

“We polled nine metropolitan areas across Canada including, Calgary, Edmonton, Hamilton, Montreal, Ottawa, Regina, Toronto, Vancouver and Winnipeg,” added Caceres. “We surveyed 300 people in each of those cities with the exception of Hamilton which we surveyed 276 people and then we applied weight according to their populations.”

Caceres says it shows how strong the Rider brand is, as Saskatchewan only represented 3% of the population that they polled, compared to a total of 65% for the population of Toronto, Montreal, Ottawa and Hamilton.

via Local News

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