National Beef Strategy in spotlight at Sask. district meetings

Saskatchewan’s beef industry is as healthy today as it has ever been, but producers need to focus on the future to ensure it stays that way.

That’s why discussion on the National Beef Strategy will be a main component of the SCA’s upcoming annual district meetings, says the CEO of the Saskatchewan Cattlemen’s Association.
“The district meetings are an excellent opportunity for producers to learn about the state of the beef industry and to join in the discussion about the future,” says Ryder Lee. “There’s a growing global demand for protein, and that means we have an unprecedented opportunity to grow our industry, but we have to have a plan.”
The National Beef Strategy is a joint effort by the Canadian Cattlemen’s Association, the National Cattle Feeders Association, the Beef Cattle Research Council, Canada Beef and the Canadian Beef Breeds Council.
It seeks to position the Canadian beef industry as the most trusted and competitive high-quality beef cattle producer in the world recognized for its superior quality, safety, value, innovation and sustainable production methods.
It’s guided by the Canadian Beef Advisors, a group of experienced beef sector professionals leading the implementation of the National Beef Strategy.
“The Strategy will allow us to build on strengths we already have in the industry, and to adapt and respond to changes as they emerge,” says Lee.
“We need to face these changes together as a united industry. There’s strength in numbers. It’s not going to be easy, but it’s absolutely necessary if we’re going to take advantage of these opportunities.”
In order to fund the strategy, and to replace legacy and government funding that was put in place after the BSE crisis in 2006, there is a proposal to increase the national cattle check-off levy by $1.50 per head.
“That will obviously be a point of discussion,” says Lee. “That’s why we want to see as many producers as possible at the meetings.”
The meetings are scheduled throughout the province from Oct. 26-30, and one Nov. 4.
They will also focus on a number of other issues facing Saskatchewan beef producers, such as sustainability, traceability and forage insurance.
The meetings in the Prairie Post coverage areas:
• District 2 — Oct. 27, 7 p.m., the Heritage Inn, Moose Jaw;
• District 3A — Oct. 28, 7 p.m. St. George’s Parish Hall, Assiniboia;
• District 3B — Oct. 29, 7 p.m., the Days Inn, Swift Current;
• District 4 — Oct. 30, 7 p.m., Legion Hall, Piapot.
All cattle producers are encouraged to attend. A complementary dinner will be served an hour before each meeting.

via SW Sask News – Prairie Post – Prairie Post

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